Death of the Salesman
There’s no question that the Willy Lomans of this world have been dying a slow, agonizing death—only instead of losing the fight to travel exhaustion, the opponent is the Internet.
According to a recent CEB article in the Harvard Business Review, 57 percent of purchase decisions are made before a customer ever talks to a supplier, and Gartner Research predicts that by 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human.
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