Marketing and Sales

Death of the Agency? Not So Fast ...

Headshot of Chet Dalzell
By Chet Dalzell

The last season of “Mad Men” is approaching, but let’s not be so fast to bury the ad agency with it.

Media outlets are reading trends and are raising questions.

The Economist has a special report on digital disruption in the advertising supply chain, and is quite taken by how “Big Digital’s” profit margins and programmatic media buying have come to dominate advertising and audience selection. In one article, “Leaner and Meaner,” they’re saying:

The ad-tech firms are gleefully forecasting the imminent demise of Madison Avenue’s middlemen, but they may be wrong, for two reasons.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

Recommended articles