David Beckham To Host Digital Book Signing, Q&A Session Via Facebook Digital Stadium

Retired soccer superstar David Beckham will simultaneously sign copies of his new photo book in London, New York, São Paulo, and Hyderabad, India. How? While Beckham may have been able to bend it, it’s hardly possible for him to be in four cities at once: He will dish out personalized digital signatures to select fans via a partnership with Facebook.

Retired soccer superstar David Beckham will simultaneously sign copies of his new photo book in London, New York, São Paulo, and Hyderabad, India. How? While Beckham may have been able to bend it, it’s hardly possible for him to be in four cities at once: He will dish out personalized digital signatures to select fans via a partnership with Facebook.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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