Daily Burn Is Targeting Fitness Beginners With TV Ads and Ephemeral Workout Sessions

Moving from direct response to true branding

As fitness and wellness becomes a bigger part of everyday consumers' lives, workout and nutrition brand Daily Burn is shaking up its advertising with a new message.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.