Dachis Group Unveils New Social Tool

Rolls out Social Performance Monitor app to help scrutinize data

Last fall, social media agency Dachis Group launched Social Business Index, a free-to-the-public database that ranks companies and brands by how social they are in real time (Today, News Corp. is No. 1 and National Amusements Inc., a movie theater chain, is No. 2.). More than 600 hundred companies signed up to use the free aspects of Social Business Index to understand the characteristics of their social audience, to benchmark social media performance against competitors and to manage social accounts and communications between them within their organizations.