Erin Griffith

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Talent Wars

Performance Marketing

Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a [...]

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Charlotte Beers: Lonely at the Top

Brand Marketing

She’s one of the few females to run a major ad agency. But Charlotte Beers is also known for some more colorful moments: like the time she took apart and [...]

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Do the Right (Smart) Thing

Brand Marketing

Ignoring social responsibility is no longer an option for companies thanks to social media, according to Who Cares Wins by David Jones, CEO, Havas and Euro RSCG Worldwide. Bonus insight: [...]

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Social’s Second Phase?

Performance Marketing

A brand must go through three stages to achieve social enlightenment, according to a new study from Wildfire Interactive. There’s growth, there’s engagement, and then there’s monetization.  Despite all the [...]

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Social Investors Seek New Niche Networks

Brand Marketing

Investors, users and, more importantly, advertisers are on a constant hunt for The Next Big Thing. With LinkedIn trading publicly and Facebook’s IPO around the corner, it’s no surprise cool [...]

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iHeartRadio Opens Its API

Performance Marketing

Digital streaming services are expanding their self-definition by turning themselves into platforms.

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Dachis Group Unveils New Social Tool

Performance Marketing

Last fall, social media agency Dachis Group launched Social Business Index, a free-to-the-public database that ranks companies and brands by how social they are in real time (Today, News Corp. [...]

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Shazam to Power Up to a Third of Super Bowl Ads

Performance Marketing

Shazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode.

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Streaming Music Has a Problem—It’s a Huge Success

Performance Marketing

In late September, Spotify CEO Daniel Ek was the first guest Mark Zuckerberg introduced on stage during his keynote speech at the f8 developer conference, which introduced the network’s new [...]

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A Million Little Klouts

Performance Marketing

Social media-loving ninjas, gurus, and wizards may once have touted their Klout. But if the recent spate of criticisms over the company’s privacy, transparency, and methodology is any indication, these [...]

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