Shazam to Power Up to a Third of Super Bowl Ads

Sound recognition app now directs viewers to more content, deals


Shazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode.

And with 175 million downloads and $32 million in venture backing, the company’s going beyond its simple, original mission of “name that tune.” With that kind of scale, Shazam has its sights set above mobile ads (the standard money maker for apps, which is still a relatively small slice of an ad budget) and into the big money: television.

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