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In late September, Spotify CEO Daniel Ek was the first guest Mark Zuckerberg introduced on stage during his keynote speech at the f8 developer conference, which introduced the network’s new media consumption features.
That night, Sean Parker—Napster founder, early Facebook executive and Spotify investor—threw a lavish warehouse party for conference attendees, serving roast pig and lobster during performances by Snoop Dogg, The Killers, Jane’s Addiction and Kaskade. The next-day posts declaring which users were listening to what bands on Spotify trickled into Facebook’s feeds.