Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Investors, users and, more importantly, advertisers are on a constant hunt for The Next Big Thing. With LinkedIn trading publicly and Facebook’s IPO around the corner, it’s no surprise cool hunters are hungry for another big social play.
“Investors are asking, ‘What are other networks of people?’” said Seth Sternberg, CEO and co-founder of Meebo. “LinkedIn owns the professional network. Facebook owns the friends network,” he said. No one expects an up-and-comer to supplant the category leaders, so instead, market watchers are looking to niches beyond “professionals” and “friends.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in