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She’s one of the few females to run a major ad agency. But Charlotte Beers is also known for some more colorful moments: like the time she took apart and reassembled a power drill in front of Sears execs, or when she wolfed down dog food during a pitch. Post-9/11, she took on the unusual assignment for the Bush administration of rebranding Osama bin Laden as a murderer in the Muslim world. Her career took her from researcher to the executive offices of major agencies, including Ogilvy & Mather and JWT, where she would become the shop’s first female vp.
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