Social’s Second Phase?
Brands still have a long way to go to get to monetization
A brand must go through three stages to achieve social enlightenment, according to a new study from Wildfire Interactive. There’s growth, there’s engagement, and then there’s monetization.
Despite all the ad dollars gushing into social media, brands will for the most part find themselves moving into Stage 2 (engagement) this year.
“If you don’t have a lot of fans and followers, you’re not going to get much benefit from social,” said Victoria Ransom, CEO of Wildfire.
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