A Million Little Klouts

The influence measurement service suddenly finds itself battling back against a multitude of new competitors


Social media-loving ninjas, gurus, and wizards may once have touted their Klout. But if the recent spate of criticisms over the company’s privacy, transparency, and methodology is any indication, these days, Klout is out.

No matter. Influence measurement, a category practically invented by Klout, is quickly filling with also-rans eager to become the next Klout of, well, clout.

Kred launched this fall with a focus on analytics and marketing tools for brands. The company pays (dearly, apparently) for unique access to Twitters full “fire hose” of tweets, synthesizing them to sort influencers by communities of interests, as opposed to Klout’s topical “+K” categorization.Like

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