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Ignoring social responsibility is no longer an option for companies thanks to social media, according to Who Cares Wins by David Jones, CEO, Havas and Euro RSCG Worldwide. Bonus insight: Maybe advertising isn’t so evil either.
Adweek: What makes you a spokesperson for corporate social responsibility?
Jones: In the job we do as advertisers, we kind of sit in a unique position. On the one hand, we’re very connected into consumers and what they want, and on the other hand, we’re connected to big businesses and the CEOs of the world and what they’re looking for.