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Ideas for Creating Customer Engagement Moments at a 'Distance'

Headshot of Jeanette McMurtry
By Jeanette McMurtry

 

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As we continue to get used to the “rules of isolation” there is one critical thing we must all keep in mind:  the rules of engagement have not changed.

The fun, “engaging” events we marketers so enjoy, such as trade shows, VIP receptions, gala events, and more seem so far away as we continue to see disparaging news headlines across all of our WFH screens. But that doesn’t mean we have to stop engaging in fun ways with our customers.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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