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As we continue to get used to the “rules of isolation” there is one critical thing we must all keep in mind: the rules of engagement have not changed.
The fun, “engaging” events we marketers so enjoy, such as trade shows, VIP receptions, gala events, and more seem so far away as we continue to see disparaging news headlines across all of our WFH screens. But that doesn’t mean we have to stop engaging in fun ways with our customers.