Adweek Adweek Logo
Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing Experiential Mobile Out of Home Search Engine Marketing Search Engine Optimization
Performance Marketing
Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing Experiential Mobile Out of Home Search Engine Marketing Search Engine Optimization

Branding

Ideas for Creating Customer Engagement Moments at a 'Distance'

Headshot of Jeanette McMurtry
By Jeanette McMurtry

April 15, 2020

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

As we continue to get used to the “rules of isolation” there is one critical thing we must all keep in mind:  the rules of engagement have not changed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

Recommended articles
Popular Now
  1. WMAR Reporter Accused of Racism After Question About Young Black Men and Guns
  2. Las Vegas Meteorologist Dani Beckstrom to Join WABC in New York
  3. American Express Courts Cardholder Loyalty With Free Tennis During US Open
  4. LinkedIn Restructures Global Events Marketing Team
  5. Better Call Saul’s Co-Creator on the Series Finale—and the Franchise’s Future
Upcoming Webinars
  • Driving Success on YouTube for Food and Beverage Advertisers Tuesday, August 16, 2022
  • TV Advertising’s Upside During a Downturn Monday, August 22, 2022
  • Build a Scalable Content Supply Chain Tuesday, August 23, 2022
  • Reimagine Marketing Team Collaboration Thursday, August 25, 2022
  • Use Social Media Data to Supercharge Your Product Launch Wednesday, August 31, 2022
Related Articles
Performance Marketing

Take a Break and Carry On: Adjust Your Mindset and Messaging During Coronavirus Pandemicicon-image

By Jeanette McMurtry

Performance Marketing

United Airlines: Securing Customer Loyalty That Money Can’t Buyicon-image

By Jeanette McMurtry

Performance Marketing

A Higher Brand Purpose Brings in Customers, Profitsicon-image

By Jeanette McMurtry

Performance Marketing

Make Your Brand Social Statements Actually Drive Change and Resultsicon-image

By Jeanette McMurtry

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

Why Marketers Can No Longer Ignore Data Governance

By Neustar

3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation

By Courtney Rose

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

By Danielle Carney

Are You Making Informed CTV Ad Buys?

By DISH Media

Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Cal
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2022 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email