New CTIA-ESRB Ratings For Mobile Apps May Not Have Teeth Without Apple, Google
The Wireless Association (CTIA) and the Entertainment Software Rating Board (ESRB) just announced out a new voluntary ratings system for mobile apps. Apps can now carry maturity ratings that will be similar to the ones issued for video games like ‘E’ for ‘Everyone,’ ‘T’ for ‘Teen,’ and ‘A’ for ‘Adults Only.’
All of the major carriers — Verizon, AT&T, Sprint, T-Mobile, US Cellular — and then Microsoft are jumping aboard to support it in their respective stores. But
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