Crowdfunded OOH Campaign Draws Attention to the #FreeBritney Movement

AdQuick is taking the social conversation focused on pop star’s conservatorship offline

billboard among cars that says #FreeBritney
A mockup of AdQuick's #FreeBritney billboard, which will go live in L.A. later this month. AdQuick

Britney Spears has been held under a court-sanctioned conservatorship overseen by her father, Jamie Spears, since 2008. But the pop icon’s situation is suddenly changing, thanks in part to Hulu’s release of The New York Times Presents: Framing Britney Spears documentary this month. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.