Cricket Perks Up Idle Phones
Cricket Communications is offering its customers some new perks. Actually, it launched a new opt-in service called MyPerks that delivers free content like weather, gas prices, trivia or celebrity gossip to the phone’s idle screen. The content is accompanied by “occasional offers” from Cricket’s advertising partners including Jack in the Box, 1-800-Flowers, ESPN, Wal-mart, Dairy Queen, Progressive Insurance and Jiffy Lube.
All content and offers are currently tailored by location. Cricket anticipates adding targeting by user preference in the near future to make the service more relevant.
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