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[Editor’s Note: The following article presents analysis from Inside Facebook Gold, our research and data membership service tracking Facebook’s traffic growth and demographic landscape in global markets.]
Now that Facebook has crossed the 500 million user mark and Google appears serious about building its own social platform, the stakes continue to grow for all parts of Facebook’s business: user growth and engagement, Platform growth and Credits, and advertising growth. As Facebook seeks to maintain focus and execution speed across the company, what will be the key themes for the company during the second half of 2010?
The virtual goods economy is continuing to grow on the Facebook Platform, and Facebook’s Credits rollout is continuing to shift market dynamics – we expect things to look quite different in six months.