Creating an Ad Jingle Is a Different Process When It’s for TikTok

Every second counts in a 15-second video

3 smartphones showing TikTok
Original track 'Flip It' anchored Paul Mitchell's TikTok challenge to mark its 40th anniversary. Movers+Shakers/Paul Mitchell

Going back to advertising’s roots, one creative agency has found success in developing jingles—for social media platforms.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.