Counting Site Hits Still a Problem
It’s difficult to sort out tracking mobile media site hits if no one can even agree on how to do it with regular Web sites.
The New York Times reports that while the Web has ushered in a new era of audience measurement, allowing for far greater accuracy than traditional magazine readership and TV audience estimates, there’s still a lot of disagreement on exactly what constitutes a unique visitor, a site hit, and an ad impression.
This
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