Are Podcast 'Super Listeners' Audio Advertising's Next Sweet Spot?

96% of the most dedicated fans recommend shows to friends

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We all have that podcast friend—the one who can’t seem to stop referencing podcasts and telling you which ones you have to listen to. But it turns out these “super listeners” could be useful for marketers, according to a new report by the Knight Foundation and Edison Research.

Researchers interviewed almost 29,000 podcast listeners who listen to NPR, WYNC, American Public Media, WBUR, PRX and/or Gimlet Media and coined the term to describe that friend of yours. As

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