Could Foursquare's Robust Set of Retailer-Friendly Data Renew Acquisition Interest?

Marketing-cloud suitors may come calling


The digerati has, at times, been snarky toward Foursquare (people still use Foursquare?), but the 7-year-old company has seemingly ignored the snide social media commentary and kept its nose to the grindstone. More specifically, it pivoted from only being a consumer-facing mobile app about 20 months ago to also offering marketers a steady stream of its location data. 

Foursquare took another step in that direction today, partnering with Nielsen to map digital ads in a way that tracks how effective they are at driving in-store visits and sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in