Copywriting

The Correct Way to Correct

Headshot of Patrick Fultz
By Patrick Fultz

Back in the day when I was attending Parsons, we had a class with a short, buttoned-up gentleman who wore a suit. I wish I could remember his name, but his persona made more of an impression than his name. Plus, I’m terrible at remembering names.

He taught us how to create mechanicals:

  • How long a crop mark is supposed to be (half an inch).
  • How far away from the page (1/8 inch, 1/4 inch if it had to bleed).
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Headshot of Patrick Fultz

Patrick Fultz

Patrick Fultz is the President/CCO of DM Creative Group, a creative marketing firm producing work across all media. He’s an art-side creative, marketing strategist, designer and lover of all things type. His credentials include a degree from Parsons School of Design with 15 years of teaching at his alma mater, over 40 industry creative awards, and he previously served as President of the John Caples International Awards. Always an innovator, Fultz was credited with creating the first 4-color variable data direct mail piece ever produced. He continues to look for innovative ways to tap the powerful synergy of direct mail, the web, digital and social media.

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