Cooking Websites See a Traffic Boost as People Are Urged to Stay Home

Publishers are focusing on community building


With so many people in their homes around the clock and a large percentage of restaurants shuttered for now, many people are finding themselves needing to cook their own dinners—maybe for the first time in a while, or the first time ever.

So they’re turning to experts like New York Times food columnist Alison Roman.

Despite a downward trend overall this year for New York Times Cooking video views according to Tubular Labs, Roman gained 52,000 Instagram followers in March.

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