Contently Wants to Help Brands Be Publishers

Changes speak to growing pains of content marketing


Contently, a startup that helps brands find freelance writers, is rolling out a number of new features this week for brands that are pushing to communicate with consumers with stories and blogs that don't look or sound like advertising.

Contently's initial focus was on helping freelancers, and today claims more than 10,000 freelancers in its network. It has a few publisher clients (Forbes, The Atlantic) who use it to help create native ads for brands, but the vast majority of its growth is coming from brands themselves (Viacom, Procter & Gamble).

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