Content Marketing Is NOT About Content

Guest post by Bryan Del Monte of Clickafy Media Group.

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This is a guest post by Bryan Del Monte , agency founder and managing member of Clickafy Media Group.

Content marketing is not about content – it’s about media. In particular, it’s about deciding to own your media channel rather than simply renting it by buying advertising.

Content Marketing is defined by Joe Pulizzi (Content Marketing Institute) as:

“…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

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