Consumer Study Suggests Apple’s iBeacon Could Work for Retailers

Says most of us are OK with sharing location

The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones. But there has recently been chatter suggesting that the future is indeed finally here, thanks in large part to Apple's iBeacon technology (not to mention the emergence of wearable devices like Google Glass).

@Chris_Heine Christopher Heine is a New York-based editor and writer.