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Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the day, listens to Jay-Z or is driving in the rain? Absolutely, per a South by Southwest Interactive panel today called "The Internet of Cars."
"'My windshield wipers are on' is sharable data," said Scott Lange, ecd at Team Detroit, one of the event's speakers. His agency leads marketing for Ford models such as Mustang and Fiesta, among other brands.