Confirmed: Google Exploring The Games Market

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In a post earlier today, Heather Hopkins speculated about Google’s potential entry into the games market, however we have confirmed that the company is actively developing a games strategy. This is directly from sources within the organization who are actively researching the entire market. While it may be obvious that this was coming down the line, company insiders are attending industry conferences and prodding around in an attempt to develop a more comprehensive strategy.

Heather writes:

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in