ComScore: Web Video Audience Flat, Usage Soars
NEW YORK Growth in the overall audience for online video has flattened over the past year, though consumption rose dramatically, according to the latest figures issued by comScore.
During this past April, 71 percent of the total U.S. Internet audience, or 134,471 million users, viewed online video.
In terms of percentage, that’s down a few points from numbers issued by comScore back in May 2007 when 74 percent of Web users, or 132 million Americans, streamed videos on the Web.
However, while the number of total streamers appears to have leveled off after a rapid growth period, those streamers are watching more clips each year.
ComScore
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