Competition Comes to Snapchat in the Form of Lens Challenges

In the first one, users sing along with Gwen Stefani’s Jingle Bells

Will Snapchatters take the Gwen Stefani Challenge? Snapchat

Snapchat users can now take on other Snapchat users with Lens Challenges, a new feature that debuted on the messaging application Wednesday. David Cohen is editor of Adweek's Social Pro Daily.