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Facebook today released several updates to the newest version of its Comments Box social plugin for third party websites that will increase the referral traffic it drives, and give sites API control so they can export, analyze, and re-order comments. The plugin can now publish a full news feed story with an image when users post comments, and users can log in using their Hotmail account.
These distribution, flexibility, and access updates significantly increase the plugin’s appeal, and should lead to more installs on top of the 50,000 websites that have already integrated it.