Comcast Partners With Twitter-Owned Niche and 19 Influencers to Pitch Its Cable Box

Gives up the control clients get working with agencies

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Niche and parent company Twitter have brought together a huge group of the most influential social media creators for a single campaign promoting a souped-up cable box.

Partnering with Comcast to promote its Xfinity X1, a group of 19 of the top social media creators—including Vine stars like Josh Peck, King Bach, Brittany Furlan, Marcus Johns, Meghan McCarthy and Zach King—were each given one of the boxes to test and then make videos based on what they liked about it.



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