Columbia Pictures Teams Up With Foursquare for "30 Minutes or Less" Badge

As the most expansive Foursquare badge program tied to a motion picture, it will be interesting to see how the program rolls out to the end. Users can follow 30 Minutes or Less, and then check in to movie-themed places.

Columbia Pictures’ action-comedy 30 Minutes or Less is teaming up with Foursquare to create an innovative program that encourages the use of social media with the film online and in the real world.

As the most expansive Foursquare badge program tied to a motion picture, it will be interesting to see how the program rolls out to the end. Users can follow 30 Minutes or Less, and then check in to movie-themed places. The check-ins include pizza parlors and banks, as well as food trucks, screenings, Comic-Con, and movie theaters on opening weekend. With all these check-ins, users will unlock the 30 Minutes or Less badge and receive incentives from affiliated movie theaters.