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With 45 percent of all searches on Google now including local intent (finding nearby businesses) and 84 percent of those local searches resulting in purchases, local search is now the largest weapon marketers can use to increase both store revenues and local brand perception. However, many businesses, and even marketing executives, are not taking enough action to improve their local presence.
In this article, I will outline a few strategies for effective local search-engine optimization.
To start, it is important to understand the difference between traditional SEO and local SEO.