College Football Helps ESPN See Mobile Audience Growth
With the help of their mobile content, ESPN was able to grow their audience across all platforms for the college football season. While the television audience grew, the mobile and web sites recorded the most traffic ever for football content.
For the web site, growth came mostly due to video and the popularity of ESPN’s Bowl Schedule. On the mobile side, traffic increased a whopping 185 percent in terms of page views relative to last year, with a total of 59.9
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