Coke Zero’s Digital Sweater Generator Calls on Your Inner Knitter

Soda debuts social contest for the holidays

They cannot compete with cats, but funky sweaters still go over pretty well on the Internet. With that in mind, Coke Zero wants consumers to tap their inner knitter by designing a holiday sweater via a microsite dubbed Coke Zero Sweater Generator.

@Chris_Heine Christopher Heine is a New York-based editor and writer.