CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets
But almost half are worried about managing this change
A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their companies.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
