CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets
But almost half are worried about managing this change
Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their companies.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in