CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets
But almost half are worried about managing this change
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their companies.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in