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Facebook is going after clickbait in its News Feed again, announcing three updates on that front.
Engineers Arun Babu, Annie Liu and Jordan Zhang announced in a Newsroom post that the social network will:
- Take into account clickbait at the individual post level, as well as the domain and page levels.
- Examine two separate signals—headlines that withhold information and headlines that exaggerate information.
- Begin testing its anti-clickbait efforts in additional languages.
The three engineers provided more details in the Newsroom post:
We’ve learned from last year’s update that we can better detect different kinds of clickbait headlines by separately—rather than jointly—identifying signals that withhold or exaggerate information.