Watch Out, Clickbait: Facebook Is Coming for You (Again)

No more, 'When She Looked Under Her Couch Cushions and Saw THIS … '

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Facebook is going after clickbait in its News Feed again, announcing three updates on that front.

Engineers Arun Babu, Annie Liu and Jordan Zhang announced in a Newsroom post that the social network will:

  • Take into account clickbait at the individual post level, as well as the domain and page levels.
  • Examine two separate signals—headlines that withhold information and headlines that exaggerate information.
  • Begin testing its anti-clickbait efforts in additional languages.

The three engineers provided more details in the Newsroom post:

We’ve learned from last year’s update that we can better detect different kinds of clickbait headlines by separately—rather than jointly—identifying signals that withhold or exaggerate information.

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