Cisco Fails With Old Spice Copycat Campaign

Yesterday Cisco paid homage to Old Spice’s recent response campaign with their own YouTube response project, featuring ‘Ted From Accounting.’ Just like Old Spice, Cisco announced the campaign in the morning, asked people to send in tweets, and posted a number of personalized videos throughout the day. However, unlike with the Old Spice campaign, you probably had no idea anything out of the ordinary was going on yesterday. With a mere 2,750 views on 18 videos in the first 24 hours, the campaign paled in comparison to Old Spice’s 40 million plus views. So where did Cisco go wrong?

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