Running a Social Contest in 2016: What’s Changed

Here are a few things you need to change about your social contests in 2016, plus a few things that should stay the same.

I did a search recently to find some good information about running a social contest. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 or 2012. That’s about 30 years ago in internet years. But seriously, digital marketing has evolved a great deal in the past five years, with social media changing at an especially rapid pace.

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