Chipotle Is a Media Company That Also Makes Tacos and Burritos

The company's success is found through empowering its fans

“Our strategy is supercharging the superfans,” said Tressie Lieberman, Chipotle’s vice president of digital marketing.
“Our strategy is supercharging the superfans,” said Tressie Lieberman, Chipotle’s vice president of digital marketing. Adweek

Several factors contribute to Chipotle’s legendary brand success, but the most significant is empowering its fans.

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@writertara Tara is a freelance writer for Adweek covering performance marketing.
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