Chick-fil-A’s Christmas Ad Searches for the Magic That Can Reignite a Town’s Dimmed Spirit

McCann continues last year's storyline, this time with a 2020 twist

In a year of darkened storefronts, Chick-fil-A tells the story of a spark that can re-light a town. Chick-fil-A

Holiday ads often like to show families coming together as they remember the spirit of Christmas, and fast food chain Chick-fil-A was no exception last year with its animated spot from McCann.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."