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Snapchat's first sponsored message arrived today, and it was a video ad from Universal Pictures previewing its movie Ouija. The ad was sent to users' "Recent Updates" feed where messages from friends typically appear.
Snapchat said Friday that ads would be coming, and was frank about why: "We need to make money," the company said.
It was unclear how many of the apps' estimated 100 million users received the sponsored snap from Universal. Users had the choice to click on the ad or not, "No biggie," as the company said in its recent blog post.