Performance Marketing

Check Out Snapchat’s First Ad for Universal Pictures

Video promo for 'Ouija' appears on popular mobile app

By Garett Sloane

October 18, 2014

Snapchat's first sponsored message arrived today, and it was a video ad from Universal Pictures previewing its movie Ouija. The ad was sent to users' "Recent Updates" feed where messages from friends typically appear.

Garett Sloane
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