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JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. There was a huge, fully functional touchscreen that incorporated what looked like a state-of-the-art avatar of an airline stewardess giving instructions to people when they approached.
For example, she initially said to each person, "Hello. Welcome to the JetBlue experience. Please select a topic to get started." There were a handful options, and the seemingly robotic flight attendant would offer helpful information after people made their selections.
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