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With 3.9 million fans, Facebook is Chase’s biggest social platform, so the brand is planning a dramatic launch for its livestreaming efforts by broadcasting from two of Eric Clapton’s concerts in Los Angeles.
UPDATE: Chase told Adweek Friday evening that Clapton is suffering from bronchitis and plans to postpone this weekend’s performances, moving them to September. The brand still plans to livestream songs from the shows when they happen later this year.
Below is the article as it appeared before Clapton’s postponement:
The bank is sponsoring Clapton’s North American tour, which includes four shows this month in New York and Los Angeles.