Chartis Uses a Shape Mailer to Lure Prospects In
The first goal for any direct mail campaign is to get noticed and opened … and that’s often the hardest part. There are any number of tactics marketers can use — big teasers, bright colors, fancy images. But insurance provider Chartis went a slightly different route with its latest control: a shape mailer featuring the image of a scuba diver.
The second of four mailers used in a series sent to high net worth prospects, the self-mailer is a funky design in a cloud/bubble-esque shape with smooth, rounded edges — no rectangular format or straight edges.
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