Joe Boland
Welcome to the Future: Bridge 2030 – A Time Traveler’s Perspective!
Anyone who knows Jo Sullivan (former ASPCA powerhouse who recently moved over to CDR Fundraising Group) would not be surprised to see her decked out in a silver dress and [...]
Personalize the Fulfillment Process to Hold On to Leads
In the olden days of direct marketing, personalization began and ended with putting a recipient’s name at the top of the letter and sprinkling it throughout. While that’s still a [...]
5 Ways to Overcome B-to-B SEO Challenges
When it comes to search engine optimization, B-to-B marketers face unique challenges beyond the limited number of organic and paid ads on the first results page, increasing competition in search, [...]
Wake Up and Smell the Savings
For many Americans, their day doesn’t truly begin until they’ve had that first cup of coffee. There’s a Starbucks or Dunkin’ Donuts or [name your favorite coffee sheller] on seemingly [...]
5 Ways to Go Deeper With Customer-Level Data
To effectively target customers, marketers must gain in-depth customer knowledge and leverage it across channels. In its white paper, Five Guiding Principles for Developing In-Depth Profiles of Your Customers, San [...]
Balancing Mediums to Serve the Audience
As publishers continue to try and keep pace with readers, one thing is clear: Digital publishing will not stop growing. But that doesn't mean you should abandon the print foundation [...]
Chartis Uses a Shape Mailer to Lure Prospects In
The first goal for any direct mail campaign is to get noticed and opened ... and that's often the hardest part. There are any number of tactics marketers can use [...]
5 E-mail Marketing Resolutions for 2010
Last year was certainly one most are glad to see in their rearview mirrors. The economy sagged, consumers tightened their purse strings and marketers’ lives were far from easy. But [...]
2 Tips to Leverage Your Online Channel
In a Jan. 26 webinar titled Leveraging Your Online Channel, Stephen Powers, a principal analyst at Forrester Research, discussed the challenges of meeting online visitors' continually evolving expectations.
9 Steps for Purchasing a Sales Force Automation Application
Sales force automation (SFA) products can boost a company’s sales team's efficiency and increase the number of sales. But all solutions are not created equal, and what may be the [...]