CES 2020 Kicks Off With an Unlikely Participant: Apple

Featured speakers will also include, surprisingly, Ivanka Trump

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

LAS VEGAS—There’s a shift in the air, a raw tension breaking through the hazy cigarette smoke and throbbing hangovers that usually occupy the Vegas Strip as thousands of attendees descend on the city for CES.

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